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Current Result Document : 30 / 30
ÇѱÛÁ¦¸ñ(Korean Title) |
½º¸¶Æ®Æù ¾Û¿¡¼ ¼ºñ½º À¯Çü¿¡ µû¸¥ ½Å·Ú ȸº¹ ¹× ·Î¿Æ¼ À籸Ãà¿¡ ´ëÇÑ ¿¬±¸ |
¿µ¹®Á¦¸ñ(English Title) |
A Empirical Study on the Trust Recovery and Recovering Loyalty in Smartpone Applications Usages according to Service Type |
ÀúÀÚ(Author) |
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Hun Choi
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¿ø¹®¼ö·Ïó(Citation) |
VOL 17 NO. 01 PP. 0167 ~ 0169 (2013. 05) |
Çѱ۳»¿ë (Korean Abstract) |
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¿µ¹®³»¿ë (English Abstract) |
The purposes of this research is to propose trust recovery model of smartphone applications and to examine the moderating effect of service type on the use of smartphone applications. To achieve research purposes, we suggested service failure type using the scenario technique and empirically verified by conducting survey. The results showed that the procedural justice and interpersonal justice have influence on trust and trust had an effect on the all quality factors (system, information, service quality). Also, information quality and service quality had an effect on the customer loyalty. Finally, service type had significant moderating effects on the relationship between perceived justice and quality.
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