ÇѱÛÁ¦¸ñ(Korean Title) |
RFID/USN ¼±µµ±â¾÷ ºÐ¼®À» ÅëÇÑ »ê¾÷À°¼º Á¤Ã¥ |
¿µ¹®Á¦¸ñ(English Title) |
Promotion Policy of RFID/USN Industry by Leading Company |
ÀúÀÚ(Author) |
¹Ú¿ëÀç
ÀÓ¸íȯ
Yong-Jae Park
Myung-Hwan Rim
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¿ø¹®¼ö·Ïó(Citation) |
VOL 13 NO. 01 PP. 0833 ~ 0836 (2009. 05) |
Çѱ۳»¿ë (Korean Abstract) |
RFID/USN ±â¼úÀº »ê¾÷ÀÇ ÀüºÐ¾ß¿¡ ÀÀ¿ë°¡´ÉÇÒ »Ó¸¸ ¾Æ´Ï¶ó ±â¼úµµÀÔÀ¸·Î ¹ß»ýµÇ´Â ±â´ëÀÌÀÍÀ¸·Î ÀÎÇØ °¢±¹Àº ±¹°¡Â÷¿ø¿¡¼ ÇÙ½É ¼ºÀå»ê¾÷À¸·Î ¹ßÀü½ÃÅ°°í ÀÖ´Ù. ±×·¯³ª ±¹³» RFID/ USN ±â¾÷ÀÇ °æ¿ì, ´ëºÎºÐ Áß¼Ò±â¾÷µé·Î Æ÷ÁøµÇ¾î ÀÖÀ» »Ó¸¸ ¾Æ´Ï¶ó ±â¼ú ¹× ¼ºñ½º ¿ª·®µµ Ãë¾àÇÏ¿© ÀÌ¿Í °ü·ÃÇÑ À°¼ºÁ¤Ã¥ ¹× Àü·«µéÀÌ ¿ä±¸µÈ´Ù. ÀÌ¿¡ º» ¿¬±¸¿¡¼´Â RFID/USN¸¦ ¼±µµÇÏ°í ÀÖ´Â ¼¼°èÀûÀÎ ±â¾÷µéÀ» ºÐ¼®ÇÔÀ¸·Î½á ±¹³»±â¾÷µéÀÇ ÇØ¿ÜÁøÃâ Àü·«À» ¸ð»öÇÏ°í Àû¿ë °¡´ÉÇÑ Àü·«µéÀ» Á¦½ÃÇÏ¿© RFID/USN »ê¾÷ÀÇ À°¼ºÁ¤Ã¥ ¼ö¸³¿¡ ±â¿©ÇÏ°íÀÚ ÇÑ´Ù.
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¿µ¹®³»¿ë (English Abstract) |
All countries are fostering and developing RFID/USN Technology as a key growth industry due to not only the possibility of application to all industries but the expected profits through it. However, in case of RFID/USN domestic companies, as most of them are small or medium sized, with a weakness of technology and services, promotion policy and strategies are necessary to be established. In this study, we try to contribute to establishing the Policy for the RFID/USN industry promotion by analyzing the world companies which lead RFID/USN and by presenting the strategies which is optimized for overseas expansion and which can be applicable to the industry.
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Å°¿öµå(Keyword) |
RFID/USN
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»ê¾÷À°¼º Á¤Ã¥
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PDF ´Ù¿î·Îµå
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