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Current Result Document :
ÇѱÛÁ¦¸ñ(Korean Title) |
ÀΰøÁö´É(AI) Ç÷§ÆûÀÇ Áö°¢µÈ °¡Ä¡ ¹× Çõ½ÅÀúÇ× ¿äÀÎÀÌ ¼ö¿ëÀǵµ¿¡ ¹ÌÄ¡´Â ¿µÇâ: ½Å¾à ¿¬±¸ ºÐ¾ß¸¦ Áß½ÉÀ¸·Î |
¿µ¹®Á¦¸ñ(English Title) |
A Study on The Effect of Perceived Value and Innovation Resistance Factors on Adoption Intention of Artificial Intelligence Platform: Focused on Drug Discovery Fields |
ÀúÀÚ(Author) |
±è¿µ´ë
±èÁö¿µ
Á¤¿ø°æ
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Yeongdae Kim
Ji-Young Kim
Wonkyung Jeong
Yongtae Shin
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¿ø¹®¼ö·Ïó(Citation) |
VOL 10 NO. 12 PP. 0329 ~ 0342 (2021. 12) |
Çѱ۳»¿ë (Korean Abstract) |
¿À·£ ±â°£°ú ¸·´ëÇÑ ºñ¿ë¿¡µµ ¼º°ø È®·üÀÌ ³·Àº Á¦¾à¡¤¹ÙÀÌ¿À »ê¾÷ÀÇ »ý»ê¼º À§±â¸¦ ÇØ°áÇϱâ À§ÇÑ Àü·«À¸·Î Àü ¼¼°èÀûÀ¸·Î ÀΰøÁö´É°ú ºòµ¥ÀÌÅ͸¦ È°¿ëÇÏ·Á´Â »ç·Ê°¡ Áõ°¡ÇÏ°í ÀÖ°í °¡½ÃÀûÀÎ ¼º°ú°¡ ³ª¿À°í ÀÖÁö¸¸ ±¹³»¿¡¼´Â ½Å¾à¿¬±¸¿¡ ÀΰøÁö´É Ç÷§Æû µµÀÔ¿¡´Â °ü¸ÁÇÏ´Â »óȲÀÌ´Ù. º» ¿¬±¸´Â ½Å¾à°³¹ßÀ» Áö¿øÇÏ´Â ÀΰøÁö´É Ç÷§ÆûÀÇ »ç¿ë°ú È®»êÀ» ÃËÁøÇϱâ À§ÇØ µµÀÔ ¹× ¼ö¿ëÀ» °ßÀÎÇÏ´Â Áö°¢µÈ °¡Ä¡¿Í º¯È¿¡ ´ëÇÑ ÀúÇ×, ¼ö¿ëÀǵµ °ü°è¸¦ °ËÁõÇÒ °¡Ä¡±â¹Ý¼ö¿ë¸ðÇü°ú Çõ½ÅÀúÇ׸ðÇü °áÇÕ ¿¬±¸¸ðÇüÀ» Á¦½ÃÇÏ¿´´Ù. ÀΰøÁö´É ½Å¾à°³¹ß Ç÷§Æû »ç¿ëÀǵµÀÇ ¿¬±¸¸ðÇüÀº Áö°¢µÈ ÆíÀÍÀ¸·Î À¯¿ë¼º, Áö½ÄdzºÎ¼ºÀ», Áö°¢µÈ Èñ»ýÀ¸·Î º¹À⼺, ¾Ë°í¸®Áò ºÒÅõ¸í¼ºÀ» äÅÃÇÏ¿´°í Áö°¢µÈ °¡Ä¡, Çõ½ÅÀúÇ×ÀÇ ¸Å°³º¯¼ö·Î ±¸¼ºµÇ¾ú´Ù. ½ÇÁõ °á°ú, À¯¿ë¼º, Áö½ÄdzºÎ¼º, º¹À⼺, ÀΰøÁö´É ¾Ë°í¸®ÁòÀÇ ºÒÅõ¸í¼ºÀÌ Áö°¢µÈ °¡Ä¡¿¡ À¯ÀǹÌÇÑ ¿µÇâÀ» ¹ÌÄ¡°í, À¯¿ë¼º, Áö½ÄdzºÎ¼º, ¾Ë°í¸®ÁòÀÇ ºÒÅõ¸í¼º, ½ÃÇè°¡´É¼º, ÀΰøÁö´É ±â¼úÁö¿øȯ°æÀÌ Ç÷§Æû µµÀÔ¿¡ µû¸¥ Çõ½ÅÀúÇ׿¡ À¯ÀǹÌÇÑ ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. |
¿µ¹®³»¿ë (English Abstract) |
The pharmaceutical industry is experiencing a productivity crisis with a low probability of success despite a long period of time and enormous cost. As a strategy to solve the productivity crisis, the use cases of Artificial Intelligence(AI) and Bigdata are increasing worldwide and tangible results are coming out. However, domestic pharmaceutical companies are taking a wait-and-see attitude to adopt AI platform for drug research. This study proposed a research model that combines the Value-based Adoption Model and the Innovation Resistance Model to empirically study the effect of value perception and resistance factors on adopting AI Platform. As a result of empirical verification, usefulness, knowledge richness, complexity, and algorithmic opacity were found to have a significant effect on perceived values. And, usefulness, knowledge richness, algorithmic opacity, trialability, technology support infrastructure were found to have a significant effect on the innovation resistance. |
Å°¿öµå(Keyword) |
ÀΰøÁö´É
½Å¾à°³¹ß
Áö°¢µÈ °¡Ä¡
Çõ½Å ÀúÇ×
°¡Ä¡±â¹Ý¼ö¿ë¸ðÇü
Artificial Intelligence
Drug Discovery
Perceived Value
Innovation Resistance
Value Based Adoption Model
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