한국인터넷정보학회 논문지
Current Result Document :
| 한글제목(Korean Title) |
An Exploratory Study on the 2018 North Korea-U.S. Summit News and Singapore’s Place Branding |
| 영문제목(English Title) |
An Exploratory Study on the 2018 North Korea-U.S. Summit News and Singapore’s Place Branding |
| 저자(Author) |
이호석
정종인
이봉규
Ho Seok Lee
Jong In Jeong
Bong Gyou Lee
설진아
Jinah Seol
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| 원문수록처(Citation) |
VOL 21 NO. 01 PP. 0147 ~ 0157 (2020. 02) |
한글내용
(Korean Abstract) |
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영문내용
(English Abstract) |
The purpose of this paper is to examine how mainstream international media cover a major political event like the 2018 North Korea-U.S. Summit and how place branding effect is manifested on the Internet. A quantitative content analysis was conducted. A total of 1,990 relevant Internet news stories were collected from May 9 to June 17, 2018 and the types of media mentions Singapore as country and brand received were analyzed. As expected, Singapore garnered worldwide media coverage which in turn helped promote the island-nation’s brand. International media reported on Singapore as a Summit location while also highlighting it as an important and attractive, cultural, historical destination. The study’s findings indicate that global broadcasters such as CNN and BBC played the biggest role during the Summit in disseminating images of Singapore and landmarks as attractive places. Finally, the visual aspect of the event coverage also served as a formidable marketing instrument in bolstering the nation’s brand.
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| 키워드(Keyword) |
정보통신기술
가상현실
사용자 경험
컨조인트 분석
게임 콘텐츠
ICT
VR
UI/UX
Conjoint Analysis
Game contents
North Korea-US Summit
‘Trump-Kim’ Summit
Singapore
Place Branding
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| 파일첨부 |
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