ÇѱÛÁ¦¸ñ(Korean Title) |
4Â÷ »ê¾÷Çõ¸í ½Ã´ëÀÇ ¸¶ÄÉÆà Àü·« : ¾Æ¸¶Á¸(Amazon) |
¿µ¹®Á¦¸ñ(English Title) |
Marketing Strategy in The Era of Fourth Industrial Revolution: Amazon |
ÀúÀÚ(Author) |
±è°¡À»
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ÁøÇö¼®
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Ga-Eul Kim
Seon-Jin Park
Hyeon-Seok Jin
Sang-Seon Byun
|
¿ø¹®¼ö·Ïó(Citation) |
VOL 23 NO. 02 PP. 0107 ~ 0108 (2019. 10) |
Çѱ۳»¿ë (Korean Abstract) |
ÇöÀç Á¤º¸ÈÀÇ ½Ã´ë¿¡ »ì°í ÀÖ´Â ¸¸Å ¸¹Àº µ¥ÀÌÅ͸¦ È®º¸ÇÏ°í Àß È°¿ëÇÏ¿©¾ß ÇÑ´Ù. ¾Æ¸¶Á¸Àº Ŭ¸¯½ºÆ®¸²(Click Stream)¼ºñ½º¸¦ ÅëÇØ ¿ì¸®ÀÇ µ¥ÀÌÅ͸¦ 24½Ã°£ ¼öÁýÇÏ´Â ¿ëµµ·Î ÀÌ¿ëÇÏ°í ÀÖ´Ù. ¶Ç ¼öÁýÇÑ µ¥ÀÌÅ͸¦ È°¿ëÇϱâ À§Çؼµµ ¸¹Àº ÈûÀ» ¾²°í ÀÖ´Ù. °ú°Å¿¡´Â °í°´ÀÇ ¼Òºñ¿Í »óÇ°ÆǸſ¡¸¸ µ¥ÀÌÅ͸¦ È°¿ë Çß´Ù¸é, ÇöÀç´Â Ãßõ »óÇ°, °í°´ÀÇ ¼ºÇâ ÆÄ¾Ç µîÀ» ÅëÇØ °í°´ÀÇ ±¸¸Å ¿©ºÎ¸¦ ¿¹ÃøÇÏ´Â µ¥¿¡ È°¿ëÇÏ°í ÀÖ´Ù. ºòµ¥ÀÌÅÍ ±â¾÷ÀÎ ¾Æ¸¶Á¸À» ÅëÇؼ IoT(Internet of Things), AI(Artificial Intelligence)µî ÷´Ü ±â¼úÀ» Àû¿ëÇØ ´Ù°¡¿À´Â O4O(Online for Offline)¸¦ È°¿ëÇÏ°í, ¾ÕÀ¸·ÎÀÇ µ¥ÀÌÅÍ È°¿ë ¹æ¾ÈÀ» ¿¹»óÇغ»´Ù. |
¿µ¹®³»¿ë (English Abstract) |
As we are living in the information age, we need to secure and utilize a lot of data. Amazon uses its Click Stream service to collect our data 24 hours a day. We are also working hard to utilize the data we have collected. In the past, if data were used only for customer consumption and product sales, it is now used to predict through recommendation products, understanding customer attitudes, etc. Through Amazon, which is a big data company, it is going to utilize upcoming online for offline (O4O) by applying high-tech technologies such as IoT (Internet of Things) and AI (Artificial Intelligence) and others and analyze future data predictions. |
Å°¿öµå(Keyword) |
Amazon
Click Stream service
O4O(Online for Offline)
IoT(Internet of Things)
AI(Artificial Intelligence)
|
ÆÄÀÏ÷ºÎ |
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