ÇѱÛÁ¦¸ñ(Korean Title) |
¸ð¹ÙÀÏ RFID ¼ºñ½º Æò°¡¿¡ °üÇÑ ¿¬±¸ |
¿µ¹®Á¦¸ñ(English Title) |
An Empirical Study on Assessment of Mobile RFID Service |
ÀúÀÚ(Author) |
¹Ú¿ëÀç
¸íȯ
Yong-Jae Park
Myung-Hwan Rim
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¿ø¹®¼ö·Ïó(Citation) |
VOL 12 NO. 01 PP. 0939 ~ 0942 (2008. 05) |
Çѱ۳»¿ë (Korean Abstract) |
º» ¿¬±¸¿¡¼´Â ½Ã¹ü¼ºñ½º ´Ü°è¿¡ ÀÖ´Â ¸ð¹ÙÀÏ RFID ¼ºñ½º¸¦ Ç°ÁúÃø¸é, °¡Ä¡Ãø¸é, ¸¸Á·/ºÒÆòÃø¸é, Ã漺µµ Ãø¸éÀ» °í·ÁÇÑ Æò°¡Â÷¿øÀ» °³¹ßÇÏ°í Æò°¡ÇÔÀ¸·Î½á °ü·Ã À̵¿Åë½Å¼ºñ½º Á¦°øÀÚ ¹× ½Ç¹«´ã´çÀڵ鿡°Ô ¸ð¹ÙÀÏ RFID ¼ºñ½º¿Í °ü·ÃÇÑ À¯¿ëÇÑ ½Ã»çÁ¡µéÀ» Á¦°øÇÏ°íÀÚ ÇÑ´Ù. º» ¿¬±¸ÀÇ ¸ñÀûÀ» À§ÇØ ¸ð¹ÙÀÏ RFID ½Ã¹ü¼ºñ½º °æÇèÀÌ ÀÖ´Â ÀÏ¹Ý °í°´µéÀ» ´ë»óÀ¸·Î À¥ ¼³¹®Á¶»ç¸¦ ½Ç½ÃÇÏ¿´À¸¸ç, ¼öÁýµÈ Ç¥º» 350ºÎ¸¦ º» ¿¬±¸ÀÇ ºÐ¼®À» À§ÇØ »ç¿ëÇÏ¿´À¸¸ç, SPSS 12.0k ÅøÀ» »ç¿ëÇÏ¿© ¸ð¹ÙÀÏ RFID ¼ºñ½º¸¦ Æò°¡ÇÏ°í °í°´Æ¯¼º¿¡ µû¸¥ Â÷À̺м®µµ ½Ç½ÃÇÏ¿´´Ù. ºÐ¼®°á°ú¸¦ Åä´ë·Î À̵¿Åë½Å ¼ºñ½º °ü·Ã ½Ç¹«´ã´çÀÚ ¹× °ü¸®Àڵ鿡°Ô »ó¿ëÈ ÀÌÀü¿¡ ¸ð¹ÙÀÏ RFID ¼ºñ½º Æò°¡°á°ú¸¦ ÅëÇØ ¾òÀ» ¼ö ÀÖ´Â ¼ºñ½º °³¼±¹æ¾È µî°ú °°Àº À¯¿ëÇÑ ½Ã»çÁ¡µéÀ» ½ÇÁõ¿¬±¸¸¦ ±â¹ÝÀ¸·Î Á¦°øÇÏ¿´´Ù.
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¿µ¹®³»¿ë (English Abstract) |
In this study, some useful implications related to mobile RFID service will be given to the mobile communication service providers and staff in charge through developing and assessing the evaluation dimensions considering quality, value, and customer's satisfaction, complaint and loyalty in mobile RFID service which is in trial service stage. For this purpose, web based survey was performed for general customers who had experienced mobile RFID trial service, 350 pieces of collected samples were analyzed, mobile RFID service was assessed with the tool of SPSS 12.0k, and the difference to customers' characteristic was analyzed. On the basis of the result through the empirical research, before commercial launch, serviceable implications such as service improvements which can be obtained through the evaluation result of mobile RFID service were provided for the staff and the managers in charge of mobile communication service.
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Å°¿öµå(Keyword) |
¸ð¹ÙÀÏ RFID ¼ºñ½º
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Ã漺µµ
¼ºñ½º Æò°¡Â÷¿ø
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