ÇѱÛÁ¦¸ñ(Korean Title) |
¿©¼º ÆÐ¼Ç ½ÃÀåÀÇ ¸¶ÄÉÆà Ȱ¼ºÈ Àü·«¹æ¾È |
¿µ¹®Á¦¸ñ(English Title) |
Marketing Activation Strategy of Women\'s Fashion Market |
ÀúÀÚ(Author) |
ÀÌÇöâ
¼½Å¸²
Á¶¹Î±Ô
½Å¼ºÀ±
Hyun-chang Lee
Shin-lim Seo
Min-gyu Cho
Sung-yoon Shin
|
¿ø¹®¼ö·Ïó(Citation) |
VOL 17 NO. 02 PP. 0228 ~ 0229 (2013. 10) |
Çѱ۳»¿ë (Korean Abstract) |
°æÁ¦ ¹ßÀü°ú ´õºÒ¾î »ç¶÷µéÀÇ Àڱ⠿ܸ𿡠´ëÇÑ °ü½ÉÀÌ ¸¹ÀÌ Áõ°¡ÇÏ°í ÀÖ´Ù. ±×Áß¿¡ ƯÈ÷ ¿©¼ºµéÀÇ Æмǿ¡ ´ëÇÑ °ü½ÉÀº ¸Å¿ì Áõ°¡ÇÏ°í ÀÖ´Â Ãß¼¼ÀÌ´Ù. ¿©¼ºµéÀÇ ¿Ü¸ð¿¡ ´ëÇÑ °ü½ÉÀÌ Áõ°¡ÇÔÀ¸·Î½á ¿©¼ºµéÀÇ ÆÐ¼Ç ¸¶ÄÉÆÿ¡ ´ëÇÑ ¿ä±¸°¡ Á¡Â÷ Áõ°¡ÇÏ°í ÀÖÀ¸¸ç, ±×¸¸Å ¿©¼º ÆÐ¼Ç ½ÃÀåÀÌ È®´ëµÇ¾îÁö°í ÀÖ´Ù. ÀÌ¿¡ º» ¿¬±¸¿¡¼´Â ¿©¼ºÀÇ ÆÐ¼Ç ½ÃÀåÀ» Áß½ÉÀ¸·Î ¿©¼º Æмǿ¡ ´ëÇÑ ¸¶ÄÉÆà Ȱ¼ºÈ Àü·«¿¡ ´ëÇØ »ìÆ캸°í Àü·«À» Á¦½ÃÇØ°íº¸°¡ ÇÑ´Ù. º» ¿¬±¸ÀÇ ¿©¼º ÆÐ¼Ç È°¼ºÈ Àü·«À» ÅëÇؼ ¿©¼ºÆÐ¼Ç ¸¶ÄÉÆà ½ÃÀå¿¡¼ °æÀï·ÂÀÖ´Â ±â´ë È¿°ú¸¦ ¾òÀ» ¼ö ÀÖ´Ù.
|
¿µ¹®³»¿ë (English Abstract) |
With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.
|
Å°¿öµå(Keyword) |
women\'s fashion
marketing
strategy
|
ÆÄÀÏ÷ºÎ |
PDF ´Ù¿î·Îµå
|