ÇѱÛÁ¦¸ñ(Korean Title) |
ÀüÀÚ»ó°Å·¡ È°¼ºÈ Àü·« ¹æ¾È ¿¬±¸ |
¿µ¹®Á¦¸ñ(English Title) |
A Study on Encouragement Strategy of Electronic Commerce |
ÀúÀÚ(Author) |
¹Úö±Õ
¿ÕÇϾç
ÀÌÇöâ
ÁøÂù¿ë
½Å¼ºÀ±
Chul-Gyun Park
Ha-yang
Wang
Hyun-chang Lee
Chan-Young Jin
Sung-yoon Shin
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¿ø¹®¼ö·Ïó(Citation) |
VOL 15 NO. 02 PP. 0619 ~ 0620 (2011. 10) |
Çѱ۳»¿ë (Korean Abstract) |
ÃÖ±Ù ´Ù¾çÇÑ ÇüÅÂ¿Í ÇÔ²² ¿Â¶óÀÎ ¼îÇÎµé °£ÀÇ Ä¡¿ÇÑ °æÀïÀÌ ½Éȵǰí ÀÖ´Ù. ÀÌ¿¡ µû¶ó ¿Â․¿ÀÇÁ¶óÀο¡¼ Â÷º°ÈµÈ Ư¡ÀÌ °æÀï·ÂÀ» µµ¸ðÇÒ ¼ö ÀÖ°Ô µÇ¾úÀ¸¸ç, ÀþÀº °èÃþÀÎ ¿¬ÀεéÀ» ¸¶ÄÉÆà ´ë»óÀ¸·Î ÇÏ´Â Ä¿Çà À̺¥Æ® ±âȹÀÌ ÇÊ¿äÇÏ°Ô µÇ¾ú´Ù. º» ¿¬±¸¿¡¼´Â Ä¿Çà ¹× ÀþÀº ±¸¸Å°èÃþµéÀ» ¸¶ÄÉÆà ´ë»óÀ¸·Î Çϸç, ¸ÅÃâ Çâ»óÀ» ¸ñÀûÀ¸·Î ±âȹ ¹× ±¸ÇöµÈ »çÀÌÆ® °³¹ßÀ» ¸ñÇ¥·Î ÇÏ°í ÀÖ´Ù. À̸¦ À§Çؼ ±âÁ¸ »ó¾÷ »çÀÌÆ®¿¡ ´ëÇÑ À̺¥Æ® ±âȹµé¿¡ ´ëÇÑ ºÐ¼®À» ±â¹ÝÀ¸·Î, Ä¿Çà »ýÀÏÀ» ¸¶ÄÉÆà Àü·« ¹× ´Ù¾çÇÑ ±â³ä À̺¥Æ® ¹× °í°´µéÀÌ »çÀÌÆ®¸¦ ¹æ¹®ÇÏ¿´À» ¶§ À̺¥Æ®°¡ ÇÑÃþ µ¸º¸À̵µ·Ï ¸¶ÄÉÆà ±âȹ°ú Á¤º¸ ¹èÄ¡¸¦ Áß½ÉÀ¸·Î »çÀÌÆ®¸¦ ±¸ÃàÇÏ¿´´Ù. À̸¦ ÅëÇØ ÀϺΠ°í°´Ãþ ´ë»óÀ¸·Î À̺¥Æ® È¿°ú Áõ´ë¸¦ ÅëÇÑ ¸ÅÃâ Áõ´ë¸¦ µµ¸ðÇÒ ¼ö ÀÖÀ» °ÍÀ¸·Î ±â´ëµÈ´Ù.
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¿µ¹®³»¿ë (English Abstract) |
Recently, the intense competition among various forms of online shopping also more deepen. So in online shopping and offline shopping can get differentiation characteristics of competitiveness, so our marketing target is the couples and planning to couples¡¯ activity is necessary. In this research, it is planning and implement an web site to design and implement sales strategies for the young people. For this, we analysis based on the existing commercial site¡¯s event planning of couples, design and suggest strategy for increasing sales, construct a web site with couples¡¯ birthday marketing strategy and various commemorative activities and customer visit web sites with activities more prominent as the goal, and with marketing planning and information configuration as the centre. This is expected to be through to increase effect of the part of the object by customer group activities to improve sales.
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Å°¿öµå(Keyword) |
ÀüÀÚ»ó°Å·¡
À̺¥Æ®
¸¶ÄÉÆÃ
ÀÎÅͳÝ
e-Commerce
event
marketing
internet
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ÆÄÀÏ÷ºÎ |
PDF ´Ù¿î·Îµå
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