Çѱ¹Á¤º¸Åë½ÅÇÐȸ ³í¹®Áö (Journal of the Korea Institute of Information and Communication Engineering)
Current Result Document :
ÇѱÛÁ¦¸ñ(Korean Title) |
½º¸¶Æ®Æù¿¡¼ÀÇ OTT(Over The Top)¼ºñ½º ½ÃûÆÐÅÏ ÃßÀû ¾îÇø®ÄÉÀÌ¼Ç ¼³°è : Ƽºù(tving)À» Áß½ÉÀ¸·Î |
¿µ¹®Á¦¸ñ(English Title) |
An Application-embedded method to trace OTT viewing patterns on smartphone |
ÀúÀÚ(Author) |
ÃÖ¼±¿µ
±è¹Î¼ö
±è¸íÁØ
Sun-Young Choi
Min-Soo Kim
Myoung-Jun Kim
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¿ø¹®¼ö·Ïó(Citation) |
VOL 18 NO. 04 PP. 1000 ~ 1006 (2014. 04) |
Çѱ۳»¿ë (Korean Abstract) |
º» ¿¬±¸´Â ½º¸¶Æ®Æù¿¡¼ OTT ¼ºñ½º ÀÌ¿ëÀÌ È°¼ºÈµÇ°í ÀÖ´Â °Í¿¡ ÁÖ¸ñÇÏ¿© ÅÚ·¹ºñÀü ÄÜÅÙÃ÷ ½Ãû ÇàÀ§ ÃßÀû ¹æ¹ýÀÇ ¼³°è¸¦ Á¦¾ÈÇÑ´Ù. À̸¦ À§ÇØ ±âÁ¸ OTT¼ºñ½º ¾îÇø®ÄÉÀ̼ÇÀ» È°¿ëÇÏ¿© ½Ãû ¸Æ¶ôÀÇ È帧(flow)°ú ÆÐÅÏÀ» ±â·ÏÇÏ´Â ·Î±× ÆÄÀÏ ±â·Ï ¾îÇø®ÄÉÀ̼ÇÀ» °³¹ßÇÏ¿´´Ù. º» ³í¹®¿¡¼ Á¦½ÃÇÑ ·Î±× ÆÄÀÏ Æ÷¸ËÀº ±âÁ¸ÀÇ ºÐ´ÜÀ§ ½Ãû·ü Á¶»ç ¹æ¹ýÀÌ ¾Æ´Ñ ÃÊ´ÜÀ§ ÃøÁ¤À¸·Î ÀÌ¿ëÀÚ ½º¸¶Æ®ÆùÀ» ÅëÇÑ ½Ãû ÇàÀ§¿Í ½Ãû ½Ã°£À» Á¤È®ÇÏ°í Á¤¹ÐÇÏ°Ô ÃøÁ¤ÇÒ ¼ö ÀÖ¾ú´Ù. ¶ÇÇÑ ½Ç½Ã°£ ¹æ¼Û․VOD․±¤°í ÄÜÅÙÃ÷ ¼Ó¼º ¹× Ç÷¹ÀÌ ¸ðµå¿¡ µû¶ó ³ªÅ¸³ª´Â ½Ãû ÇàŸ¦ ¹ß»ý À̺¥Æ®¿¡ µû¶ó ÃßÀûÇÒ ¼ö ÀÖ¾úÀ¸¸ç, GPS µ¥ÀÌÅ͸¦ ·Î±× ÆÄÀÏ ±â·Ï°ú ¸ÅĪÇÑ °á°ú ½ÃûÀÇ °ø°£Àû ¸Æ¶ôÀ» ºÐ¼®ÇÒ ¼ö ÀÖ¾ú´Ù. ¿¬±¸ °á°ú¸¦ ¹ÙÅÁÀ¸·Î ÆгÎÀ» ÀÌ¿ëÇÑ ÅëÇÕ½Ãû·ü Á¶»ç ¶Ç´Â ¸ð¹ÙÀÏ ¹Î¼ÓÁöÇÐ(Mobile Ethnography) ¿¡¼ÀÇ ¹æ¹ý·ÐÀû È°¿ë°ú °°Àº Çй®Àû․½Ç¹«Àû ÀÇÀǸ¦ ³íÀÇÇÏ¿´´Ù.
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¿µ¹®³»¿ë (English Abstract) |
This study focuses on the fact that a OTT service is vigorously used for smart phones, and suggests a design of method to trace the experiences of watching television contents. For this purpose, we developed logging functions and embedded them into existing OTT service application to record flow and pattern of watching context. This paper suggests a log file format which can accurately and precisely record watching actions of users per-second methodology rather than former per-minute methodology. Moreover, this study shows that the application can trace watching attitude according to occurring events by characteristics and playing modes of realtime broadcasting, VOD, advertisement contents. In addition, based on the result of the study, this paper discusses educational, operational meaning of the method such as methodological application in mobile ethnography field or survey for total screening rate.
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Å°¿öµå(Keyword) |
½º¸¶Æ®Æù
OTT¼ºñ½º
ÅÚ·¹ºñÀü ½Ãû °æÇè
¾îÇø®ÄÉÀ̼Ç
Smartphone
OTT(Over-The-Top)
television viewing experience
application
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ÆÄÀÏ÷ºÎ |
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