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Current Result Document :
ÇѱÛÁ¦¸ñ(Korean Title) |
Á¦Ç°À¯Çü¿¡ µû¸¥ À¥¼îÇÎ ¼ÒºñÀÚÀÇ Á¶ÀýÃÊÁ¡¼ºÇ⠺зù |
¿µ¹®Á¦¸ñ(English Title) |
Regulatory Focus Classification for Web Shopping Consumers According to Product Type |
ÀúÀÚ(Author) |
¹éÁ¾¹ü
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Jongbum Baik
Chungseok Han
Eunyoung Jang
Yongbum Kim
Jayoung Choi
Soowon Lee
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¿ø¹®¼ö·Ïó(Citation) |
VOL 19-B NO. 04 PP. 0231 ~ 0236 (2012. 08) |
Çѱ۳»¿ë (Korean Abstract) |
¼ÒºñÀÚ ÇൿÀ̷п¡ µû¸£¸é »ç¶÷ÀÇ ¼ºÇâÀº Çâ»óÃÊÁ¡°ú ¿¹¹æÃÊÁ¡À̶ó´Â µÎ °¡Áö Á¶ÀýÃÊÁ¡ À¯ÇüÀ¸·Î ³ª´©¾îÁö¸ç, ÀÌ µÎ °¡Áö ¼ºÇâÀº ´Ù¾çÇÑ ¿µ¿ª¿¡ ÀÖ¾î¼ ¼ÒºñÀÚÀÇ ÀÇ»ç°áÁ¤¿¡ ¸¹Àº ¿µÇâÀ» ¹ÌÄ¡´Â °ÍÀ¸·Î ¾Ë·ÁÁ® ÀÖ´Ù. º» ¿¬±¸¿¡¼´Â °³ÀÎÈ Ãßõ¿¡¼ Cold Start ¹®Á¦ÀÇ ÃÖ¼ÒÈ ¹× Ãßõ ¾Ë°í¸®Áò ¼º´É °³¼±À» À§ÇÏ¿© Á¶ÀýÃÊÁ¡ÀÌ·ÐÀ» Àû¿ëÇÑ´Ù. À̸¦ À§ÇÏ¿©, À¥¼îÇÎ ·Î±×·ÎºÎÅÍ ¼ÒºñÀÚ º° Çൿº¯¼ö, Á¤º¸Å½»öÈ°µ¿¼º Áö¼ö¸¦ ÃßÃâÇÏ°í À̸¦ È°¿ëÇÑ ¼ÒºñÀÚ Á¶ÀýÃÊÁ¡¼ºÇ⠺зù ¹æ¹ýÀ» Á¦¾ÈÇÑ´Ù. º» ¿¬±¸´Â »çȸ°úÇÐ/IT À¶ÇÕ ¿¬±¸·Î¼ ¼ÒºñÀÚÇൿ ÀÌ·ÐÀÇ ½Ã½ºÅÛÈ °¡´É¼ºÀ» ÀÔÁõÇÏ¿´´Ù´Â Á¡¿¡ ÀÖ¾î¼ ÀÇÀǸ¦ Áö´Ï¸ç, ÇâÈÄ ´Ù¾çÇÑ ºÐ¾ßÀÇ À̷еéÀ» Àû¿ëÇÑ IT ¼ºñ½º¿¡ ´ëÇÑ ¿¬±¸·Î È®ÀåÇÏ°íÀÚ ÇÑ´Ù.
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¿µ¹®³»¿ë (English Abstract) |
According to consumer behavior theory, human propensity can be divided into two regulatory focus types: promotion and prevention. These two types have much influence on the consumer¡¯s decision in many diverse areas. In this research, we apply regulatory focus theory to personalized recommendation to minimize the cold start problem and to improve the performance of recommendation algorithms. To achieve this goal, we extract the consumer behavior variables and information exploration activity index from web shopping logs. We then use them for classifying regulatory focus of the consumer. This research has the contribution to show the possibility of systematization of consumer behavior theory as an interdisciplinary research tool of social science and information technology. Based on this attempt, we will extend the research to IT services adapting theories on other areas.
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Å°¿öµå(Keyword) |
Á¶ÀýÃÊÁ¡ÀÌ·Ð
Á¦Ç°À¯Çü
ºÐ·ù
°³ÀÎÈ
À¥¼îÇηα×
»ç¿ëÀÚ ¸ðµ¨¸µ
Á¤º¸Å½»öÈ°µ¿¼º Áö¼ö
Regulatory Focus Theory
Product Type
Classification
Personalization
Web Shopping Log
User Modeling
Information Exploration Activity Index
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