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Current Result Document :
ÇѱÛÁ¦¸ñ(Korean Title) |
¸ð¹ÙÀÏ UCC ÆùÇÇ¿¡ µ¶¸³ÀûÀÎ ½Ç½Ã°£ ¸ð¹ÙÀÏ ±¤°í ÇÕ¼º ±â¹ý |
¿µ¹®Á¦¸ñ(English Title) |
Composition Technique for Independent Real-time Advertisement on Mobile UCC Phonepage |
ÀúÀÚ(Author) |
±èÁ¾±Ù
°íÈñ¾Ö
½É±ÙÈ£
Á¶¹ÌÈ
ÀÓ¿µÈ¯
JongKeun Kim
HeeAe Ko
KunHo Sim
Meihua Zhao
YoungHwan Lim
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¿ø¹®¼ö·Ïó(Citation) |
VOL 17-D NO. 05 PP. 0371 ~ 0382 (2010. 10) |
Çѱ۳»¿ë (Korean Abstract) |
¸ð¹ÙÀÏ ÀÎÅͳÝÀº ¾ðÁ¦ ¾îµð¼³ª Á¢¼ÓÇÒ ¼ö ÀÖ´Ù´Â ÀåÁ¡ÀÌ ÀÖ´Ù. ÇÏÁö¸¸ Åë½Å»ç¿Í ÈÞ´ëÆù ´Ü¸»±â¿¡ µû¶ó ÄÁÅÙÃ÷ÀÇ ±Ô°ÝÀÌ ´Þ¶ó ¸ð¹ÙÀÏ ÀÎÅÍ³Ý ÄÁÅÙÃ÷¸¦ Á¦ÀÛÇϱ⠾î·Æ´Ù. ÀÌ ¶§¹®¿¡ ¸ð¹ÙÀÏ ÄÁÅÙÃ÷°¡ È°¼ºÈµÇÁö ¸øÇÏ°í ¼öÀ͸ðµ¨À» ã±âµµ ¾î·Æ´Ù. ¿ì¸®´Â ¸ð¹ÙÀÏ ÄÁÅÙÃ÷ÀÇ È°¼ºÈ¸¦ À§ÇØ ÀϹÝÀÎÀÌ ½±°Ô ¸ð¹ÙÀÏ ÆùÇǸ¦ Á¦ÀÛÇÏ°í ¼ºñ½ºÇÒ ¼ö ÀÖ´Â ¸ð¹ÙÀÏ UCC ÆùÇÇ ¼ºñ½º¸¦ °³¹ßÇÏ¿´´Ù. ¶ÇÇÑ ¼öÀ͸𵨷μ UCC ÆùÇÇ¿¡ ±¤°í¸¦ Á¦°øÇϱ⠽ÃÀÛÇÏ¿´´Ù. ÇÏÁö¸¸ ¾Õ¿¡¼ ¸»ÇÑ ¹Ù¿Í °°ÀÌ °¢±â ´Ù¸¥ ±Ô°Ý¿¡ ¸ÂÃß±â À§Çؼ´Â °¢°¢ÀÇ ±Ô°Ý¿¡ ¸Â´Â ÄÁÅÙÃ÷¸¦ ¹Ì¸® »ý¼ºÇØ¾ß ÇÑ´Ù. ÀÌ ¶§¹®¿¡ ÇϳªÀÇ UCC ÆùÇÇ¿¡´Â ÇϳªÀÇ ±¤°í¸¸À» Á¦°ø ÇÒ ¼ö ¹Û¿¡ ¾ø¾ú´Ù. ±âÁ¸ ¿¬±¸µéÀº °¢±â ´Ù¸¥ ±Ô°ÝÀ» ÅëÀÏÇÏ¿© Ç¥ÁØÈÇÏ´Â °Í¿¡ ÁýÁߵǾî ÀÖ´Ù. ÀÌ´Â »õ·Î Ãâ½ÃµÇ´Â ÈÞ´ëÆù¿¡´Â Àû¿ëµÉ ¼ö ÀÖÁö¸¸ ±âÁ¸ÀÇ ÈÞ´ëÆù¿¡´Â Àû¿ëÇϱ⠾î·Æ´Ù´Â ´ÜÁ¡ÀÌ ÀÖ´Ù. ¾ÕÀÇ ¹®Á¦¿Í ±âÁ¸ ¿¬±¸ÀÇ ´ÜÁ¡À» ÇØ°áÇϱâ À§ÇØ º» ³í¹®¿¡¼´Â »ç¿ëÀÚ°¡ ¸¸µç UCCÆùÇÇ°¡ ¼ºñ½ºµÇ´Â ½ÃÁ¡¿¡¼ ÆùÇÇ ÄÁÅÙÃ÷¿Í µ¶¸³ÀûÀÎ ±¤°í¸¦ ½Ç½Ã°£À¸·Î ÇÕ¼ºÇÏ´Â ±â¼úÀ» Á¦¾ÈÇÑ´Ù. ÀÌ·¸°Ô µÇ¸é ÇϳªÀÇ UCCÆùÇÇ¿¡ ¿©·¯ ±¤°í¸¦ Á¦°øÇÒ ¼ö ÀÖ°Ô µÇ¸ç ƯÁ¤ ±¤°íÀÇ ½ÃÀÛ°ú ³¡, ±¤°í ºóµµ µîÀ» °ü¸®ÇÒ ¼ö ÀÖ°Ô µÈ´Ù. º» ³í¹®Àº ÀÌ·¯ÇÑ ¹æ¹ýÀ¸·Î ¸ð¹ÙÀÏ ÀÎÅͳÝÀ» È°¼ºÈÇÏ°í ¼öÀ͸ðµ¨À» °³¼±ÇÏ°íÀÚ ÇÑ´Ù. |
¿µ¹®³»¿ë (English Abstract) |
One of the advantages of the mobile internet is that it is accessible everywhere. However, producing the mobile internet contents is hard because the standards of the contents are different depending on the telecommunications companies and the mobile phone terminals. Because of this, mobile contents production has not been activated and profit models are rarely found. In order to vitalize the mobile contents, we developed the Mobile UCC (User Created Contents) Phone Page Service with which general users can produce and provide the mobile phone pages easily. In addition, we began to provide advertisement on the UCC phone pages as a profit model. However, as mentioned already, the contents that meet each of the standards should be prepared in advance to be compatible with the different standards. For this reason, only one advertisement could be provided on one UCC phone page. Previous studies were focused on the standardization of different standards by integrating them. Though the standardization may be applicable to the mobile phones that will be newly released, it is hardly applied to the conventional mobile phones. To solve the abovementioned problems and improve the drawbacks of the conventional studies, we proposed in this article the technology to synthesize the phone page contents and independent advertisement at the moment when the UCC phone page prepared by the users is provided in real time. This technology allows to provide various advertisement on one UCC phone page and administrate the start, end and frequency of specific advertisements. This method was applied in this study to vitalize the mobile contents and improve the profit model. |
Å°¿öµå(Keyword) |
¸ð¹ÙÀÏ ÀÎÅͳÝ
ÆùÇÇ
UCC
DIDL
¸ð¹ÙÀÏ ±¤°í
ÇÕ¼º
Mobile Internet
Phone Page
UCC
DIDL
Mobile AD.
Composition
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