ÇѱÛÁ¦¸ñ(Korean Title) |
ÀÎÅÍ³Ý Á¤º¸Å½»ö °úÁ¤¿¡¼ Á¤º¸±¸Á¶¿Í ¸Þ´ºµðÀÚÀÎÀÇ »óÈ£ÀÛ¿ë ºÐ¼® |
¿µ¹®Á¦¸ñ(English Title) |
Interaction between Information Structure and Menu Design on Information Searching and Attitude in WWW |
ÀúÀÚ(Author) |
À¯º´¹Î
|
¿ø¹®¼ö·Ïó(Citation) |
VOL 12-B NO. 04 PP. 0473 ~ 0478 (2005. 08) |
Çѱ۳»¿ë (Korean Abstract) |
ÀÌ¿ëÀÚÀÇ ÀÎÅÍ³Ý Á¤º¸Å½»ö °úÁ¤¿¡ À¥»çÀÌÆ®°¡ Á¦°øÇÏ´Â ¸Þ´ºµðÀÚÀΰú Á¤º¸±¸Á¶°¡ ¾î¶»°Ô »óÈ£ÀÛ¿ëÀû ¿µÇâÀ» ¹ÌÄ¡´Â °¡¿¡ ´ëÇÏ¿© ºÐ¼®ÇÏ¿´´Ù. »óÈ£ÀÛ¿ë È¿°ú¸¦ ºÐ¼®Çϱâ À§Çؼ µÎ°¡Áö Á¤º¸Å½»ö(¼Äª°ú ºê¶ó¿ì¡) ¹æ½ÄÀÇ ¼Óµµ¿Í ÀÌ¿ëÀÚ°¡ ´À³¢´Â 3°¡Áö ŵµ (¼±È£µµ, ÀÌ¿ëµµ, ¹æÇâ°¨»ó½Ç)¸¦ ºÐ¼®ÇÏ¿´´Ù. ¿¬±¸°á°ú ¼ÄªÀ» Á¦¿ÜÇÑ ³ª¸ÓÁö 4°³ÀÇ º¯ÀÎÀÌ ¸Þ´ºµðÀÚÀÎ(´Ü¼ø¼±ÅÃÇü, Ç®´Ù¿î)°ú Á¤º¸±¸Á¶(Áõ°¡Çü, °¨¼ÒÇü)ÀÇ °áÇÕ¿¡ ÀÇÇؼ »óÈ£ÀÛ¿ë È¿°ú¸¦ ¹Þ´Â °ÍÀ¸·Î ³ªÅ¸³µ´Ù. ÀÌ·¯ÇÑ ¿¬±¸°á°ú´Â À¥ »çÀÌÆ® ¼³°è¿Í À¥ ÀÎÅÍÆäÀ̽º ¿¬±¸¿¡¼ ¸Þ´ºµðÀÚÀΰú Á¤º¸±¸Á¶¸¦ ÇÔ²² °í·ÁÇÏ¿©¾ß ÇÑ´Ù´Â Á¡À» ½Ã»çÇÏ°í ÀÖ´Ù. 1) |
¿µ¹®³»¿ë (English Abstract) |
The purpose of this study was to investigate the interaction effect of Web site menu designs and information structures on two information searching performances (searching and browsing) and three measures of users'' attitudes (appeal, usability, and disorientation). Pronounced interaction effects occurred across four dependent variables except searching when decreasing and increasing information structure were combined with a simple selection menu and a pull-down menu. Further studies are needed to investigate additional interactions among factors of interface and information structure of Web sites., |
Å°¿öµå(Keyword) |
Á¤º¸Å½»ö
Information Searching
¸Þ´ºµðÀÚÀÎ
Menu Design
Á¤º¸±¸Á¶
Information Structure
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ÆÄÀÏ÷ºÎ |
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