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| 한글제목(Korean Title) |
The Effects of E-Brochure Functions and Attitudes to E-Brochures on Self-Efficacy and Salespeople Job Satisfaction in Pharmaceutical Companies |
| 영문제목(English Title) |
The Effects of E-Brochure Functions and Attitudes to E-Brochures on Self-Efficacy and Salespeople Job Satisfaction in Pharmaceutical Companies |
| 저자(Author) |
최건동
이화정
함상우
Kun-Dong Choi
Hwa-Jeong Lee
Sang-Woo Hahm
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| 원문수록처(Citation) |
VOL 20 NO. 05 PP. 0067 ~ 0077 (2019. 10) |
한글내용
(Korean Abstract) |
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영문내용
(English Abstract) |
Today, companies are making efforts to improve the performance of workers by utilizing various IT-based mobile and internet devices. In pharmaceutical companies, salespeople are using the e-brochure to search for diverse expertise in real time. Through the e-brochure, pharmacists and doctors can be provided with the information they need, thereby increasing confidence in pharmaceuticals and salespeople. Salespeople can also use e-brochures to improve their work performance and to be more satisfied with their jobs. This study examines which functions of e-brochures satisfy salespeople and what attitudes to the e-brochures they need to have. This paper explains the effect of satisfaction and attitude to the e-brochures on job satisfaction through self-efficacy with statistical analysis. As a statistical result, the functions of e-brochures (professional knowledge, massive amount of data, easy searching, information updates, and the reflection of feedback) and attitudes to the e-brochures (importance, intention to use, belief in improvement, efficacy to use, and negative cognition) influence on self-efficacy of salespeople. Further, self-efficacy has mediating effects on the relationship between the functions of e-brochures / attitudes to e-brochures and job satisfaction. Exceptionally, the mediating effect of self-efficacy was not significant in relation to information updates / reflection of feedback and job satisfaction. These results will explain what functions should be focused for the future development of e-brochures. It will also suggest what attitudes the salespeople should have about e-brochures. Through these efforts, salespeople will be able to utilize new technology of e-brochures to satisfy their jobs and improve their performance.
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| 키워드(Keyword) |
e-brochure
job satisfaction
self-efficacy
salespeople
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| 파일첨부 |
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