Á¤º¸°úÇÐȸ³í¹®Áö (Journal of KIISE)
Current Result Document :
ÇѱÛÁ¦¸ñ(Korean Title) |
¼Ò¼È ¹Ìµð¾î¿¡¼ »ç¿ëÀÚ ÇàÀ§ ºÐ¼®À» ÅëÇÑ »ç¿ëÀÚ ÆòÆÇ °ü¸® ±â¹ý |
¿µ¹®Á¦¸ñ(English Title) |
User Reputation Management Method Based on Analysis of User Activities on Social Media |
ÀúÀÚ(Author) |
À±Áø°æ
Á¤Áö¿ø
À̼öÁö
ÀÓÁ¾ÅÂ
º¹°æ¼ö
À¯Àç¼ö
Jinkyung Yun
Jiwon Jeong
Suji Lee
Jongtae Lim
Kyungsoo Bok
Jaesoo Yoo
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¿ø¹®¼ö·Ïó(Citation) |
VOL 43 NO. 01 PP. 0096 ~ 0105 (2016. 01) |
Çѱ۳»¿ë (Korean Abstract) |
ÃÖ±Ù ¼Ò¼È ³×Æ®¿öÅ© ¼ºñ½º´Â ´Ü¼øÈ÷ »ç¿ëÀÚµéÀÇ ÀÎ¸Æ °ü°è Çü¼º»Ó¸¸ ¾Æ´Ï¶ó ´Ù¾çÇÑ ÇüÅÂÀÇ Á¤º¸¸¦ »ý¼ºÇÏ°í °øÀ¯ÇÏ´Â °³¹æÇü Ç÷§ÆûÀ¸·Î º¯ÈÇÏ°í ÀÖ´Ù. ±âÁ¸ »ç¿ëÀÚ ÆòÆÇ °ü¸® ±â¹ýÀº »ç¿ëÀÚ ÇÁ·ÎÇÊ, ¸í½ÃÀû °ü°è, ¸í½ÃÀû Æò°¡¸¦ ±â¹ÝÀ¸·Î »ç¿ëÀÚ ½Å·Ú¼ºÀ» ÆǺ°Çϱ⠶§¹®¿¡ ¸í½ÃÀû Æò°¡°¡ Àß ÀÌ·ç¾îÁöÁö ¾Ê´Â ¼Ò¼È ¹Ìµð¾î¿¡¼ »ç¿ëÀÚ ½Å·Ú¼ºÀ» ÆǺ°Çϱ⿡´Â ºÎÀûÇÕÇÏ´Ù. º» ³í¹®¿¡¼´Â ¼Ò¼È ¹Ìµð¾î¿¡ ´ëÇÑ ¼Ò¼È ÇàÀ§µéÀ» ºÐ¼®ÇÏ°í ¸í½ÃÀûÀÎ Æò°¡ »Ó¸¸ ¾Æ´Ï¶ó ¾Ï½ÃÀû Æò°¡¸¦ °í·ÁÇÑ »ç¿ëÀÚ ÆòÆÇ °ü¸® ±â¹ýÀ» Á¦¾ÈÇÑ´Ù. Á¦¾ÈÇÏ´Â ±â¹ýÀº ¼Ò¼È ÇàÀ§·ÎºÎÅÍ ±àÁ¤Àû ¾Ï½ÃÀû Æò°¡¿Í ºÎÁ¤Àû ¾Ï½ÃÀû Æò°¡¸¦ µµÃâÇÑ´Ù. ¶ÇÇÑ, »ç¿ëÀÚÀÇ Àü¹®¼ºÀ» °í·ÁÇϱâ À§ÇØ ºÐ¾ßº°·Î »ç¿ëÀÚ ÆòÆÇ Á¤º¸¸¦ »ý¼ºÇÏ°í »ç¿ëÀÚÀÇ ¿µÇâ·ÂÀ» ÆÇ´ÜÇϱâ À§ÇØ Æò°¡¿¡ Âü¿©ÇÑ »ç¿ëÀÚµéÀÇ ¼ö¸¦ ¹Ý¿µÇÑ´Ù. À̸¦ ÅëÇØ ¸í½ÃÀû Æò°¡°¡ ¾ø´Â »ç¿ëÀÚµµ ÆòÆÇ Á¤º¸¸¦ »ý¼ºÇÒ ¼ö ÀÖµµ·Ï ÇÏ°í ¼Ò¼È ¹Ìµð¾î¿¡ ´õ ÀûÇÕÇÑ »ç¿ëÀÚ ÆòÆÇ Á¤º¸¸¦ »ý¼ºÇÑ´Ù.
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¿µ¹®³»¿ë (English Abstract) |
Recently, social network services have changed by moving towards an open platform where, as well as simply allowing the building of relationships among users, various types of information can be generated and shared. Since existing user reputation management methods evaluate user reliability based on user profiles, explicit relations, and evaluation, they are not suitable for determining user reliability on social media due to few explicit evaluation. In this paper, we analyze social activities on social media and propose a new user reputation management method that considers implicit evaluation as well as explicit evaluation. The proposed method derives positive and negative implicit evaluation from social activities, and generates user reputation information by field in order to consider user expertise. It also considers the number of users that participate in evaluation in order to measure user influence. As a result, it generates the reputation information of users who have no explicit evaluation and creates user reputation information that is more suitable for social media.
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Å°¿öµå(Keyword) |
¼Ò¼È ¹Ìµð¾î
»ç¿ëÀÚ ÆòÆÇ °ü¸®
¼Ò¼È ÇàÀ§
½Å·Ú¼º
social media
user reputation management
social activities
trust
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