TIIS (Çѱ¹ÀÎÅͳÝÁ¤º¸ÇÐȸ)
ÇѱÛÁ¦¸ñ(Korean Title) |
When Do People Post a Comment to a News Story on the Internet? |
¿µ¹®Á¦¸ñ(English Title) |
When Do People Post a Comment to a News Story on the Internet? |
ÀúÀÚ(Author) |
Mina Lee
Inhye Choi
Seungchan Yang
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¿ø¹®¼ö·Ïó(Citation) |
VOL 09 NO. 01 PP. 0434 ~ 0445 (2015. 01) |
Çѱ۳»¿ë (Korean Abstract) |
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¿µ¹®³»¿ë (English Abstract) |
In reading news stories online, people are exposed to others¡¯ comments to a news story. In spite of popularity of comments to a news story online, the understanding of why and who posts a comment is still lacking. To complement scarcity and have a better understanding of comment-posting online, this study examined psychological factors which affect the likelihood of posting a comment to a news story online. In particular, three variables were considered: The first variable was communication efficacy, that is, an individual¡¯s belief about communication practices and systems, under the supposition that the people who have greater levels of communication efficacy are more likely to post a comment. The second variable was perception of public opinion, to test that when and if people judge their position of the issue as favored by the majority, they tend to post a comment. And finally, the tone of existing comments was included, to test if the tone of comments affects the willingness to post a comment. The results showed that firstly, people at a high level of communication efficacy are more likely to post a comment compared to people at the low level of communication efficacy. Secondly, the perception of public opinion partly influenced the willingness to post a comment. Especially, when people believe communication systems contribute to develop society and also when judged that their opinion is the majority¡¯s opinion, they are more likely to post a comment. Finally, the tone of the comments influenced the willingness to post a comment only on the condition that people are confident of the communication practice and are exposed to emotional comments.
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Å°¿öµå(Keyword) |
Users¡¯ comment to a news story online
spiral of silence
communication efficacy
willingness to post a comment/willingness to speak
out
perception of public opinion
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ÆÄÀÏ÷ºÎ |
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