ICFICE 2016
Current Result Document :
| 한글제목(Korean Title) |
Message Framing in Anti-smoking Public Service Announcements |
| 영문제목(English Title) |
Message Framing in Anti-smoking Public Service Announcements |
| 저자(Author) |
Kyoung Won Cho
Ji-hye Ryu
Soo Jeong Kim
Young Woon Woo
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| 원문수록처(Citation) |
VOL 08 NO. 01 PP. 0166 ~ 0168 (2016. 06) |
한글내용
(Korean Abstract) |
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영문내용
(English Abstract) |
This study was carried out with the aim of identifying the impact of message framing in anti-smoking public service announcements. Subjects were selected by convenience sampling among students from 7 universities and randomly assigned to 4 groups. All groups were given a preliminary questionnaire, shown public service announcements twice consecutively, and then given a post viewing questionnaire. Responses indicated greater positive change in beliefs and attitudes regarding smoking towards negative message framing.
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| 키워드(Keyword) |
Message framing
Anti-smoking
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| 파일첨부 |
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