JICCE (Çѱ¹Á¤º¸Åë½ÅÇÐȸ)
Current Result Document :
ÇѱÛÁ¦¸ñ(Korean Title) |
Hybrid Case-based Reasoning and Genetic Algorithms Approach for Customer Classification |
¿µ¹®Á¦¸ñ(English Title) |
Hybrid Case-based Reasoning and Genetic Algorithms Approach for Customer Classification |
ÀúÀÚ(Author) |
Kyoung-jae Kim
Hyunchul Ahn
|
¿ø¹®¼ö·Ïó(Citation) |
VOL 03 NO. 04 PP. 0209 ~ 0212 (2005. 12) |
Çѱ۳»¿ë (Korean Abstract) |
|
¿µ¹®³»¿ë (English Abstract) |
This study proposes hybrid case-based reasoning and genetic algorithms model for customer classification. In this study, vertical and horizontal dimensions of the research data are reduced through integrated feature and instance selection process using genetic algorithms. We applied the proposed model to customer classification model which utilizes customers' demographic characteristics as inputs to predict their buying behavior for the specific product. Experimental results show that the proposed model may improve the classification accuracy and outperform various optimization models of typical CBR system. |
Å°¿öµå(Keyword) |
Case-based reasoning
genetic algorithms
feature selection
instance selection
customer classification
|
ÆÄÀÏ÷ºÎ |
PDF ´Ù¿î·Îµå
|