TIIS (한국인터넷정보학회)
Current Result Document :
| 한글제목(Korean Title) |
Strategies of Knowledge Pricing and the Impact on Firms' New Product Development Performance |
| 영문제목(English Title) |
Strategies of Knowledge Pricing and the Impact on Firms' New Product Development Performance |
| 저자(Author) |
Chuanrong Wu
Ning Tan
Zhi Lu
Xiaoming Yang
Mark E. McMurtrey
|
| 원문수록처(Citation) |
VOL 15 NO. 08 PP. 3068 ~ 3085 (2021. 08) |
한글내용
(Korean Abstract) |
|
영문내용
(English Abstract) |
The economics of big data knowledge, especially cloud computing and statistical data of consumer preferences, has attracted increasing academic and industry practitioners' attention. Firms nowadays require purchasing not only external private patent knowledge from other firms, but also proprietary big data knowledge to support their new product development. Extant research investigates pricing strategies of external private patent knowledge and proprietary big data knowledge separately. Yet, a comprehensive investigation of pricing strategies of these two types of knowledge is in pressing need. This research constructs an overarching pricing model of external private patent knowledge and proprietary big data knowledge through the lens of firm profitability as a knowledge transaction recipient. The proposed model can help those firms who purchase external knowledge choose the optimal knowledge structure and pricing strategies of two types of knowledge, and provide theoretical and methodological guidance for knowledge transaction recipient firms to negotiate with knowledge providers. |
| 키워드(Keyword) |
Knowledge transaction
two-part tariff pricing
lump-sum pricing
royalty pricing
subscription pricing
pay-per-use pricing
|
| 파일첨부 |
PDF 다운로드
|
