JICCE (한국정보통신학회)
Current Result Document :
| 한글제목(Korean Title) |
An Empirical Study on the Performance of Software Company with Software Type |
| 영문제목(English Title) |
An Empirical Study on the Performance of Software Company with Software Type |
| 저자(Author) |
Sung-Hee Jang
Dong-Man Lee
Moon-Jong Choi
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| 원문수록처(Citation) |
VOL 09 NO. 02 PP. 0135 ~ 0140 (2011. 04) |
한글내용
(Korean Abstract) |
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영문내용
(English Abstract) |
The purpose of this study is to examine the factors influencing performance of software companies. This model tests various theoretical research hypotheses related to innovation, standardization and technology marketing strategy and software type. Smart PLS (Partial Least Square) 2.0 and SPSS 15.0 have been utilized for deriving the study results. The result of hypothesis testing is as follows. First, standardization and technology marketing strategy positively influence financial performance. Second, innovation, standardization and technology marketing strategy positively influence technical performance. Finally, mobile and non-mobile software companies was shown that innovation, standardization, and technology marketing strategy has different effects to financial and technical performance.
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| 키워드(Keyword) |
Innovation
Standardization
Technology Strategy
Performance
Software Company
Software Type
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| 파일첨부 |
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